11:05 a.m. - 12:05 p.m.
Moving Towards Price Transparency
The increased focus on price transparency is making a positive impact on the patient experience by working to eliminate surprise bills and help “healthcare shoppers” make cost-conscious decisions. Being honest about prices of care allows for a better healthcare experience, and therefore increase the quality of the hospital. Patients are more likely to pay if they understand how much they will owe out of pocket as opposed to a surprise bill.
Drug makers and pharmacy managers are more reluctant to have price transparency: Why and how can we solve for this?