1:50 p.m. - 2:50 p.m.
Contrasting Viewpoints of Healthcare: Millennials Vs. Generation Z
"With younger generations, comes changes in the healthcare world as we know it. Virtual and online access is a must and primary care physicians are finding it hard to keep a steady stream of regular patients. This is especially true when it comes to issues around transparency, customer service, and convenience.
• That means that the preferences of millennials and Gen Zers — including their preferred care sites — will have a massive impact on provider revenue as they age into their prime spending years and shape the spending habits of their children.
• Millennials seek medical information from various sources, not just physicians and view their health in a more holistic manner, rather than one-step-at-a-time
• Gen Z is more financially focused and prefer to communicate through technology than any other age group
• Gen Z is more focused on preventative services and anxiety and stress management"
Assistant Vice President of Integration